Above: Chiefs vs Crusaders.
First Windows & Doors are a major building brand owned by industry leaders APL Window Solutions, and count among their high-profile sporting relationships key sponsorships with Super Rugby’s Gallagher Chiefs and Cycling NZ.
First are a major sponsor of the highly successful Investec Super Rugby team the Chiefs, with both First and the Gallagher Chiefs being proven leaders in their individual sectors. This year the partnership has been enhanced further with X-factor First Five Damian McKenzie coming on board as the First Windows & Doors brand ambassador. First also announced a three-year renewal of its team sponsorship, an arrangement which sees the brand displayed proudly on turf signage and player uniforms.
The APL commitment as naming rights sponsor of Cycling NZ has also allowed the company to align with one of the most popular sporting and recreational pursuits in New Zealand today. The non-contact attraction of competitive cycling and general health benefits are seeing a steady rise in participation rates, from family recreation to elite Olympic performances. While parent company APL is proud to partner with Cycling NZ, the First brand is thrilled to support the BMX sector across NZ, and specifically cycling’s First Elite National BMX team. With high profile team members Sarah Walker and Trent Jones, First is excited to promote the sport among young kiwis, their parents and supporters.
The First Windows & Doors BMX National Championships will be held in Te Awamutu at Easter, with around 1,000 riders and their supporters heading to the small Waikato town for a weekend of high flying action.
First’s sponsorships are committed to supporting our active NZ lifestyles, ranging from the rough and tumble of our national game to the more individualist opportunities of cycling.