If there was ever a perfect time to jump on the bandwagon, June is it. Embrace Junk Free June, the new nationwide fundraising event for The Cancer Society of New Zealand and the first of its kind anywhere in the world. Junk Free June will see Kiwis raise money for The Cancer Society of New Zealand, by eating “junk free” for the month of June.
New Zealanders nationwide are encouraged to make a positive nutritional choice, by sacrificing a junk food or junk foods for the entire month of June, and having their friends and family donate money in support.
Junk Free June participants are encouraged to share their progress with the world by using the #junkfreejune hashtag across all social media platforms.
The definition of ‘junk’ is self-defined and different for everyone; Junk Free June is about sacrificing something that you eat often and know isn’t good for you. By cutting one’s own version of ‘junk’ out for the month, individuals raise money for The Cancer Society of New Zealand.
The Cancer Society provides free and confidential support and information to people dealing with a cancer diagnosis, promotes ways we can reduce our risk of cancer and invests in cancer research.
“Our goal was to create a charity event that is not only beneficial to the participant’s health, but also really fun to be part of,” says Junk Free June creative director Matt Clayton.
“The ideal scenario for us is that people have an awesome time trying new recipes and sharing their successes during June, then realising after the month that they feel better because they have eliminated their chosen type of junk.”
An impressive collection of Kiwis have got behind the cause, including Millie Elder Holmes, Amber Peebles, Nadia Lim, Jaime Ridge, Stan Walker, Four Eyes, Julia and Libby Matthews and Makaia Carr.