What can you do in five minutes to improve your health? Kiwis will get the opportunity to find out when they participate in the new ‘5-Minute Take a Bite for Breast Cancer’ health challenge, developed by Pink Lady Apples New Zealand as part of its new partnership with the New Zealand Breast Cancer Foundation.
Pink Lady Apples is New Zealand’s first fresh fruit association to jump on board and partner with the foundation.
Not only will every Pink Lady apple purchased between July and October help fund research, education and support for New Zealand women with breast cancer, but Pink Lady’s natural, healthy deliciousness contributes positively to Kiwi’s overall health – in five-minute bites.
“The 5-Minute health challenge campaign is a new way to look at taking time for yourself as well as supporting Pink Lady’s exciting new partnership with the Breast Cancer Foundation,” says Pink Lady Apples’ campaign manager Lisa Cork.
“The concept originally came about through discussions about how long it takes to enjoy a Pink Lady apple,” she says. “On average, it takes about five minutes to eat an apple – particularly if you savour each bite.
“But we realised that snacking on a Pink Lady is more than just a five minute delicious bite of nutrition. It is an opportunity to breathe, de-stress and enjoy five minutes just for yourself.
“Many women are time poor, so we felt that taking just five minutes of total me time every day to eat an apple or do something else to look after their health was achievable.
“To support women to do this we are encouraging them to band together, join our Pink Lady community and take advantage of our 5-Minute health tip ideas.”
Communicated via Facebook, some of the 5-Minute Take a Bite tips include ideas such as calling a friend, preparing a nutritious snack, mindful breathing, turning off technology, embracing a winters day by taking a walk and more.
Each tip is simple, easy and a reminder to women that five minutes is all it takes to do something healthy just for you.
“We hope that everyone gets behind the promotion, because, in addition to the health benefits, purchasing Pink Lady apples is an easy way to support the New Zealand Breast Cancer Foundation,” says Lisa.
Nutritionist, Sheena Hendon, who is assisting with the campaign, says that eating plenty of fresh fruits and vegetables is an important part of wellness and Pink Lady’s unique, fizzy taste is delicious, nutritious and perfect as part of a healthy diet.
“Pink Lady Apples will also be encouraging Kiwis to make small, 5-minute snack changes at work, such as swapping out morning tea cake or biscuits for slices of Pink Lady apple with cheese and wholemeal crackers, or sharing a pack of Pink Lady apples with work colleagues for an easy afternoon tea. Every simple change is positive,” she says.
Pink Lady Apples’ chair, Peter Beaven, says that NZ Breast Cancer Foundation sponsorship is a great way for the organisation and Pink Lady apple growers around New Zealand to give back to women and the community.
“I was surprised to learn that every day, eight women will hear that they have breast cancer. And when you realise that one of them could be your sister, mum, wife, friend or colleague, it makes it even more real.
“This reality is the reason why Pink Lady Apples is committed and proud to be involved with The Breast Cancer Foundation and its cause.”